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Committee reviews $81,000 stormwater education campaign to meet NPDES requirements
Summary
Parks and public works staff presented AB 25-099, a proposed $81,000 contract to implement a community-based social marketing campaign aimed at changing yard-care behavior to reduce stormwater pollution; discussion focused on grant funding limits, alternative budget options and performance metrics.
Patrick Fry, parks and public works project engineer, presented agenda bill AB 25-099 on a proposed contract with Herrera to implement a community-based social marketing campaign required under the city’s NPDES (National Pollutant Discharge Elimination System) permit.
“Essentially, we have to educate the public on stormwater and how it affects our natural environment,” Fry said, describing the plan as a continuation and expansion of a previous natural-lawn-care campaign. The proposal would fund demonstration lawns, yard signs, mailers, social media outreach and a basin-vs.-basin participation competition. Fry said the city already received consultant work developing the plan under an earlier contract (AB 25-063) and the new contract is for implementation and evaluation through 2028.
The presentation identified funding…
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