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Discover Flagstaff reports mixed September metrics: earned media and dining gains offset by lower visitor center walk‑ins and retail sales
Summary
Staff presented September media, film, visitor center and digital marketing results to the Discover Flagstaff Commission: earned media and Route 66 coverage were strong, film permits issued, dining engagement rose while walk‑ins and retail sales were down.
Discover Flagstaff staff told the commission that September brought a mix of positive earned‑media results, stronger dining engagement online and ongoing digital work, even as visitor center walk‑ins and retail sales declined compared with the same month last year.
Ryan Randazzo, media relations and film office, reported five media assists in September and two hosted journalists, and highlighted broad coverage of Route 66 and Lowell Observatory. He said the organization issued three film permits that month and…
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