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Council reopens debate on electronic billboards on SR‑101; majority asks staff to continue study, not decide now
Summary
An applicant asked the city to amend the zoning code to allow off‑site electronic billboards along State Route 101. Councilmembers were split; a majority directed staff to continue research and to return with refined zoning language, CEQA review and potential planning‑commission review rather than approve or deny the change tonight.
Community Development staff presented a request from an applicant to amend Gilroy’s zoning ordinance to permit off‑site electronic billboards (digital billboards) along State Route 101. The council heard the history of a similar application in 2023 that had been denied by the planning commission and council and then discussed whether to put staff resources into developing a new ordinance and environmental review.
Staff presentation and prior actions
Melissa Durkin explained the application seeks to allow off‑site electronic advertising, a substantial change from existing city rules that prohibit off‑site signage and electronic billboards. The city’s prior consideration (Z‑1804) in 2023 included an initial study/mitigated negative declaration and resulted in a planning commission denial (4–3) and a council denial (4–3). Durkin said if council wishes to revisit the question, staff and the city attorney advised that any prior CEQA…
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