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Consultant says Old Town Temecula has ‘downtown’ character; recommends hotels, parking strategy and private‑sector leadership
Summary
Kaiser Marston Associates presented a historical overview and market assessment, reporting growth in Old Town since prior studies and urging steps including hotel development, stronger private‑sector management (BID) and targeted parking strategies.
Kaiser Marston Associates told the Temecula City Council Oct. 14 that Old Town Temecula has evolved into a distinct downtown‑style district and recommended steps to build on recent gains, including attracting hotels to the core, adding market‑rate housing and creating a business improvement district to shift more day‑to‑day management to the private sector.
Paul Mara of Kaiser Marston, who led the earlier 1998 study and a 2015 update, summarized progress and outstanding opportunities. Mara said the city has added about 640,000 square feet of commercial space, 669 residential units and one small…
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