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Visit Salt Lake officials say new hotel assessment has boosted convention bookings and revenue
Summary
Visit Salt Lake and hotel representatives briefed the council on the county Convention and Tourism Assessment (CTA), a 2% hotel assessment enacted in October 2023 to fund marketing and incentives; staff reported early increases in bookings, examples of CTAA-funded support for large events, and 2024–25 budgets.
Representatives from Visit Salt Lake and downtown hotels briefed the City Council on the Convention and Tourism Assessment (CTA), a hotel assessment the council approved last October, and described early results the committee says support continued investment.
Krista Perry, chief brand and experience officer for Visit Salt Lake, told the council the CTA is a 2% assessment on participating hotels that is reinvested into development, brand-building and incentives to attract conventions and events. Perry said the assessment was approved by the council in October 2023 and that the Convention District committee governs CTA spending within roughly a one-mile radius of the Salt Palace Convention Center.
Visit Salt Lake and hotel committee representatives gave summary metrics: they said Salt Lake City has about 75 lodging properties and more than 12,000 hotel rooms; hotel revenue in 2024 was…
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