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Board hears marketing and operations update: streaming ads, visitor data and trolley staffing challenges
Summary
Staff reported strong event performance and marketing metrics, introduced new group-sales manager, and discussed trolley ridership and driver shortages.
Staff provided a broad marketing and operations update at the Oct. 20 Jefferson County Board of Tourism meeting, highlighting recent event performance, streaming-TV advertising results, trolley service metrics and a new hire in group sales.
Andrew (staff member) summarized visitation and collection data for September and October, saying Chautauqua weekend produced strong foot traffic that showed in both innkeeper-tax collections and third-party Placer data. He said the downtown historic district drew roughly 60,000 people over the three-day Chautauqua…
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