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Keller Board to Help Relaunch Open Rewards; Businesses Assigned District Contact
Summary
The Keller Economic Development Board will help relaunch the city's Open Rewards program in early to mid-November, with board members assigned to personally contact local retailers and restaurants to boost participation and distribution of marketing materials funded by hot tax revenues.
The Keller Economic Development Board agreed Oct. 20 to help relaunch the city's Open Rewards program and personally recruit businesses in assigned districts to promote the program.
The program, funded from the city's hotel occupancy (hot) tax, offers participating shoppers 10% cash back on qualifying purchases at sales-tax-producing retail, dining and entertainment businesses in Keller. The pilot produced 461 users and distributed $1,739 in rewards from a $50,000 allocation; staff said the relaunched program will run until the money is exhausted and will continue to cap individual payouts at $100 per person.
Economic Development staff told the board that the pilot was brief and that low business engagement and limited time for word-of-mouth likely reduced uptake. "This round will be open to all sales tax…
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