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Visit Halifax presents 2024 tourism report; commissioners accept annual update
Summary
Visit Halifax reported 2024 tourism figures: $131.77 million in visitor spending, employment driven by the hospitality sector and growth in short‑term rentals; the board voted to accept the annual report.
Laura (last name on file) and the Visit Halifax team presented the tourism authority’s 2024 annual report to the Halifax County Board of Commissioners Oct. 6 and the board accepted the report.
The Visit Halifax presentation summarized economic-impact figures from a tourism economics study: $131.77 million in visitor spending countywide in 2024 (a 2.1% decrease from 2023 but above 2022), $29.79 million in lodging spending, $44+ million in food and beverage, and employment supported by tourism estimated at over 2,000 jobs with payroll of about $32 million in the sector. Visit Halifax highlighted growth in short‑term rentals, social media engagement, billboard impressions on I‑95 and several marketing partnerships, including an April 2026 plan tied to America's 250th anniversary programming.
Commissioners thanked the Visit Halifax team for their work; Commissioner Silva moved to accept the annual report and Commissioner Webb seconded. The motion carried by voice vote.
Ending
The board formally accepted the Visit Halifax 2024 annual report and encouraged continued outreach tied to the 2026 national events and local tourism initiatives.
