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EDAC presents visitor-data project, proposes townwide signage and midweek marketing
Summary
Middleburg’s Economic Development Advisory Committee reported early results from a visitor-data partnership, recommended a formal sidewalk-signage program and urged strategies to boost midweek business, while raising broadband and event Wi‑Fi as concerns.
Middleburg’s Economic Development Advisory Committee on Thursday outlined work to measure visitor activity in town, previewed a proposed sidewalk‑signage standard for council review and discussed midweek marketing to increase weekday commerce.
The committee said it has begun a contract with a vendor (Placer) to track foot traffic, visitor origins and event impacts, but presenters warned the dataset is new and not yet sufficient for firm conclusions. “We don't have enough data yet to really determine, but this is going to give us visitor demographics, the foot…
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