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Tourism staff add event manager, roll out new analytics and propose tighter grant rules
Summary
Okeechobee County tourism staff introduced a new tourism and event center manager, described a switch to Placer AI for attendance analytics and a $5,000 virtual-tour contract, and discussed possible caps and a tiered structure for event-funding grants as applications grew.
Okeechobee County tourism staff introduced Jacqueline Schooley as the new tourism and event center manager and laid out recent marketing investments and data upgrades aimed at improving how the county markets venues and evaluates event impact.
Jacqueline Schooley, the new tourism and event center manager, attended her first meeting and said she looks forward to working with staff and promoters. "I look forward to working with everybody," Schooley said.
Denise (tourism staff) described a quarterly advertising spend of just over $21,000 and noted an annual contract of $5,000 with a company…
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