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Zoning board approves large electronic displays, full-motion video and oversized signs for downtown arena and parking deck
Summary
The Zoning Board granted a set of dimensional variances for wall signage and electronic message displays (EMDs) on a new multi‑use event center and adjacent parking deck, approving full-motion video with conditions and limiting hours for displays.
The Kalamazoo Zoning Board of Appeals approved a package of dimensional variances on Sept. 24 allowing expanded wall signage and electronic message displays for the new Kalamazoo Event Center and its adjacent parking deck. The board approved variances to exceed maximum wall sign area, to allow individual signs larger than 200 square feet, to permit electronic message displays above the usual 25% copy allowance, and to permit full-motion video content on the parking-deck display within conditions established by staff and the applicant.
Kendra Daniel of TowerPinkster presented the application on behalf of the developer, describing the event center complex — which includes an arena,…
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