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‘Imagine Benton Harbor’ marketing proposal presented to Brownfield authority; board questions scale and budget
Summary
A coalition including the Michigan Black Summit presented a $59,000 campaign to market Benton Harbor statewide; board members praised the concept but said the cost exceeds current Brownfield funding and suggested scaling and partnership alternatives.
Representatives of the Imagine Benton Harbor campaign and the Michigan Black Summit presented an outreach and marketing proposal to the Benton Harbor Brownfield Redevelopment Authority on Oct. 9 that would use billboards, digital advertising, a website and partnership events to market the city to investors and visitors.
Presenter Trenton Bowens framed the campaign as a complement to the city’s master plan, saying the proposal aims to attract investors, highlight redevelopment opportunities and build civic…
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