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CSWD plans brand refresh tied to MRF launch; staff proposes $44,000 reimagining funded in current budget with phased rollout
Summary
Chittenden Solid Waste District staff told commissioners Oct. 22 they plan an identity and image refresh timed to the new MRF launch, citing public survey results and public confusion with the private hauler Casella. Staff estimated the overall reimagining process at about $44,000 and said the work can be covered within the current fiscal year's
The Chittenden Solid Waste District’s executive staff presented a proposal Oct. 22 to refresh the district’s identity and image, timed to the launch of the new materials recovery facility. The marketing/consultant firm PLACE is working with staff; the process would produce several concepts, be refined with staff and the board, and aim for a soft public rollout next fiscal year, with a larger launch tied to the MRF.
Staff summarized household survey results and brand research used to justify the refresh. The district said nearly 2,000 households responded to the most recent survey, nearly 300 respondents offered additional feedback and about 27% of county households use CSWD drop‑off centers as their primary means of waste management (a…
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