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Mesa staff propose citywide brand-refresh and coordinated entryway monuments; council backs phased work and coordination
Summary
Mesa communications and economic development staff asked council to authorize a citywide brand‑refresh and presented a companion proposal for coordinated entryway monuments. Staff proposed a phased process beginning with a three‑month discovery period and a first monument phase of one high‑visibility gateway per council district.
City communications and economic development staff asked the Mesa City Council on Oct. 9 for direction to begin a citywide brand-refresh and to develop an entryway-monumentation plan meant to create consistent, city‑wide place-making elements.
Communications director Anna Paredo and economic development director Jay O’Donnell told the council the work will focus on creating a unified narrative and visual framework — keeping the current city logo but developing a broader brand wheel, messaging pillars and visual codes — and producing practical deliverables (templates, key messages, a marketing toolkit and usage guidelines). Paredo said the team intends to handle most of the work internally and…
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