Jordan Cutler, senior marketing manager for the City of Sugar Land Office of Economic Development and Tourism, and Emily Pollard, communications manager for the Department of Redevelopment, presented an overview of marketing and communications functions and launched two coordinated campaigns aimed at tourism and business attraction.

"We represent both economic development and tourism and also the department of redevelopment," Cutler said, describing the team's role in supporting development and tourism goals. Pollard said the office "lead[s] strategic campaigns and initiatives, and our work is, very data driven."

Staff summarized core marketing functions — public relations (through a contracted PR firm), paid and earned media, digital advertising, sponsorships and foundational assets such as websites and collateral. They noted the city uses a PR contractor (Lou Hammond) and reported a combined PR contract of $120,000 split across multiple departments; staff said earned media value for 2025 totaled about $381,000.

Cutler and Pollard introduced two multi-year campaigns. Sweeter With You (tourism) focuses on authentic storytelling, the city's cultural diversity and visitor experiences; Ready for Something Sweeter (economic development and redevelopment) positions Sugar Land as a business-ready location with infrastructure, workforce and partnerships to attract developers and employers. Pollard said Ready for Something Sweeter is forward-looking and intentional: "There's never been a better time to be in Sugar Land. We've already laid the groundwork for success... The only thing we're missing is you."

Staff reported performance markers and audience reach: combined monthly website visitors across economic development and tourism sites exceed 24,000; LinkedIn impressions totaled about 131,000; a 2025 life-sciences advertising campaign produced about 275,000 impressions. Cutler said the office is hiring for two marketing roles to support digital and engagement work.

Board members asked about FIFA‑related marketing and KPIs. Cutler said FIFA planning for Hotel Occupancy Tax (HOT)-related activations will be handled through the HOT process and that staff were developing detailed plans. On measurement, staff said KPIs and lead-tracking are in place: "We've tracked impressions, we tracking leads through our website... we're constantly... absorbing that data and pivoting," Cutler said.

There was no board vote on the presentation; staff said the campaigns will guide outreach and that board members can act as ambassadors and request collateral for projects.