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Sugar Land staff outline three‑year marketing strategy: tourism, business attraction and redevelopment campaigns
Summary
City marketing and redevelopment staff presented two coordinated campaigns — Sweeter With You (tourism) and Ready for Something Sweeter (business attraction/redevelopment) — and summarized functions, metrics and recent results. Staff said campaigns will be active for three years and that KPIs and performance reporting are part of the program.
Jordan Cutler, senior marketing manager for the City of Sugar Land Office of Economic Development and Tourism, and Emily Pollard, communications manager for the Department of Redevelopment, presented an overview of marketing and communications functions and launched two coordinated campaigns aimed at tourism and business attraction.
"We represent both economic development and tourism and also the department of redevelopment," Cutler said, describing the team's role in supporting development and tourism goals. Pollard said the office "lead[s] strategic campaigns and initiatives, and our work is, very data driven."
Staff summarized core…
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