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Planning commission approves ARCO rebranding and sign plan at 151 Main Street
Summary
The Placerville Planning Commission voted 4-0 to approve a master sign plan amendment to rebrand the Shell station at 151 Main Street as ARCO, allowing a reconfigured set of fuel and tenant signs that staff said stay within existing overall area limits and comply with the sign code.
The Placerville Planning Commission on Tuesday approved a master sign plan amendment to rebrand the existing Shell station at 151 Main Street as ARCO, including monument signs, canopy signage and a rebranded pole sign.
Planning staff presented the continued application, MSP 25-02, describing proposed signage that would replace the station’s Shell branding with ARCO and add a corresponding Propel tenant sign. Staff said the 0.48-acre parcel is zoned Commercial Central Business District and that the resubmitted plan is largely a reface rather than a net increase in signage area.
Carol Kendrick, director of planning and the staff presenter, told the commission the proposal includes two double-sided monument…
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