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Council renews TBID for 2025–26 after no protests; Visit San Luis Obispo highlights midweek growth campaign
Summary
The council affirmed continuation of San Luis Obispo's Tourism Business Improvement District for fiscal year 2025–26 after a public hearing produced no protests. The TBID funds Visit San Luis Obispo marketing programs and directs 1% of TBID revenue to urban tree planting.
The City Council on Oct. 21 held the second part of its annual Tourism Business Improvement District (TBID) review and, after hearing no written or oral protests, adopted a resolution affirming continuation of the citywide TBID assessment for 2025–26.
What the TBID does: The TBID is funded by a 2 percent assessment on gross lodging receipts for transient-occupancy-tax–paying businesses in the city. Revenue is used for tourism marketing and related efforts that benefit lodging operators in the district;…
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