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Experience Olympia & Beyond details tourism marketing, budget and visitor profile to Lacey council
Summary
Experience Olympia & Beyond told the Lacey City Council it operates on a $1.4 million budget, promotes Thurston County to drive “heads in beds,” and reported 2024 visitation and spending data showing tourism supports jobs and local tax revenue.
Experience Olympia & Beyond, the destination marketing organization for Thurston County, briefed the Lacey City Council on its organizational status, marketing strategy and visitor profile on Oct. 14.
The presentation, led by Kelly Campbell, vice president of finance and administration, and Emily Brooks, director of marketing and community engagement, said the organization’s current budget is $1,400,000 and the staff is four people; Campbell told council the group has a vacant position and an open leadership search that will include an interim CEO and a six-to-nine month transition once an interim is selected.
“The visitor economy is essential,”…
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