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CPPA ramps outreach ahead of DROP, proposes simpler public name for outreach
Summary
CPPA public affairs staff reported media, outreach and website progress, previewed a DROP‑focused 2026 campaign and proposed adopting a simpler outreach nickname to help Californians remember the agency.
The California Privacy Protection Agency’s public affairs team summarized advertising, outreach and web activity and proposed a simpler outreach nickname to increase public recognition ahead of DROP’s launch.
Deputy Director Megan White told the board the agency completed a year‑long paid media campaign titled "Exercise Your Rights" with more than 74 million impressions and a click‑through…
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