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Plan Commission recommends firearm sales at East Town Mall location as component of Dunham Sports; sale-only use conditioned to be accessory to sporting goods

5894154 · September 30, 2025
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Summary

The commission recommended approval of a conditional-use permit to allow firearm sales within a Dunham Sports space at 2430 E. Mason St., conditioned on the firearms sales being ancillary to a sporting-goods store and compliance with regulation; site-plan review will address lighting, fencing and other operational details.

The Green Bay Plan Commission voted on Sept. 29 to recommend approval of a conditional-use permit to allow firearm sales within a store at 2430 East Mason Street (the former Shopko/Dunham Sports relocation), provided that firearm sales are operated only as an accessory to a sporting-goods store and comply with applicable regulations.

City staff said the East Town Mall campus is covered by a PUD whose base zoning is C-3 and that firearm sales are a conditional use in that zoning category; staff said the proposed Dunham Sports location will be a store with a firearm-sales component and that no indoor firing range or ammunition manufacturing is proposed. Staff recommended approval with two conditions: 1) firearm sales are allowed only when accessory to a sporting-goods store; and 2) all firearm-sales regulations and site-plan requirements must be met. Lighting, fencing and site security will be reviewed during site-plan review.

A public speaker and Alderman Bill Morgan—whose house is roughly 100 feet from the building—testified in support, saying the property has been vacant for years and that Dunham Sports maintains strong in-store firearm-sale controls. The applicant submitted a written comment and confirmed online attendance. There were no written objections in the staff record.

Motion and next steps: Vice Chair Jacob Miller moved to approve the conditional use as recommended; Commissioner Emma Fullwelter seconded and the motion passed. Staff said the CUP recommendation will go to City Council for review on Oct. 7 and that site-plan review will address operational elements such as lighting and fencing.

If City Council approves the CUP, Dunham Sports may include firearm sales as part of its East Town Mall store, subject to the condition that sales are accessory to the sporting-goods use and to compliance with federal, state and local firearm regulations.