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Visit Salt Lake tells Sandy City CTA is driving hotel demand, sports events and roughly $107 million in economic impact
Summary
Visit Salt Lake and South District hoteliers told the Sandy City Council the countywide convention and tourism assessment (CTA) — a 2% hotel-room assessment approved in October 2023 — has supported 22 events in the South District, about 169,000 room nights and an estimated $107 million in economic impact to date.
Visit Salt Lake representatives updated the Sandy City Council on the South District Convention and Tourism Assessment area on Sept. 30, saying the hotel-led CTA has driven event bookings, room nights and marketing investment that benefited Sandy hotels.
The CTA is a 2% assessment on hotel room revenue that began in October 2023 and is collected by Salt Lake County for redistribution to three CTA districts. "Sandy City has eight hotels, which represents a little over a thousand hotel rooms," said Clay Partain, chief sports officer at Visit Salt Lake. "Last year, Sandy hotels generated approximately $25,000,000 in room revenue." He added that CTA-funded programs helped bring events and marketing that increased room demand and local spending.
Visit Salt Lake and local hoteliers said the South District (Sandy and Draper) uses CTA funds in several buckets: a districtwide development and programming fund (about 50% and overseen by an executive committee), a regional…
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