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Sedona tourism staff report $2.5M estimated impact from summer campaign; ROAS 12:1 and winter plan includes high‑income test
Summary
Tourism program staff presented summer campaign results and a proposed winter campaign allocation to the Tourism Advisory Board, reporting a 12-to-1 return on ad spend (ROAS) and an estimated $2.5 million in economic impact.
Tourism program staff presented summer campaign results and a proposed winter campaign allocation to the Tourism Advisory Board, reporting a 12-to-1 return on ad spend (ROAS) from attribution tracking and an estimated $2.5 million in economic impact tied to the campaign.
The presenter said Datafy remains the city's chosen attribution vendor because, among other reasons, it can map ad visits to points of interest and deliver near‑real-time reporting. The presenter said the summer campaign produced more than 4.2 million impressions across channels, and that the 12:1 ROAS yielded an estimated $123,000 in sales and bed tax for the city. "That 12 to…
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