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AutumnFest draws about 25,900 attendees; Little Elm reports $144,000 in revenue and unveils new marketing team
Summary
At the Sept. 30 Little Elm Town Council meeting, staff summarized AutumnFest attendance and finances, credited a revamped marketing effort for attendance gains, and introduced four new marketing hires.
Drew Bailey, a Town staff member, told the Little Elm Town Council on Sept. 30 that AutumnFest, held earlier in September at Little Elm Park, drew about 25,900 attendees and generated roughly $144,000 in gross revenue.
Bailey said the four-day event recorded hotel occupancies of 100% on Thursday and Saturday, 97% on Friday and 54% on Sunday, and hosted 52 vendors and multiple performers. Daily attendance figures presented to council were: about 4,900 on Thursday, 3,800 on Friday, 10,400 on Saturday and 6,900 on Sunday; the combined total is “a little over 25,000” compared with about 12,000 the previous year. “We’re very excited,” Bailey said, attributing the growth to the town’s new marketing team and an expanded…
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