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Neon Museum says DuckDuckShed grew attendance, partnerships and finished the year in the black

5860875 · September 30, 2025
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Summary

The Neon Museum reported to the Centennial Commission that DuckDuckShed, a four-day program celebrating Las Vegas architecture, ran 41 programs, surpassed 5,000 attendees and finished the year $98,000 in the black; the museum seeks further partnership with LVCVA to grow the event.

Aaron Berger, presenting for the Neon Museum, gave the commission a final report on DuckDuckShed, the museum’s four-day celebration of Las Vegas architecture, design and culture.

Berger said the 2025 program included 41 programs, “which is a 38% increase in the number of programs from the year prior,” and reported that the festival “has broken the threshold of 5,000 attendees.” He told the commission the museum recorded roughly 921,000,000 media impressions and that attendee ratings were high, with 96 percent of respondents giving programs four or five stars.

The presentation outlined program elements: expert-led tours of downtown, a curated City Hall exhibition, panel discussions with continuing-education credit in partnership with the American Institute of Architects, a family program and the world premiere of an independent film set in downtown Las Vegas that drew more than 800 people to an outdoor screening venue. Berger said the museum had 15 partners in 2025 and had increased college-student attendance fivefold by underwriting student tickets with local athletics programs.

On finances, Berger said DuckDuckShed finished the year in the black by about $98,000 and that the museum intentionally lowered some ticket prices this year to broaden access (examples cited ranged from free programs to a top ticket of $165 for a special event). He said the museum intends to return DuckDuckShed to an October date in 2026 rather than the April slot used this year and is meeting with the Las Vegas Convention and Visitors Authority to explore making the program a larger draw.

Commissioners praised the program. Several suggested exploring a greater downtown footprint—particularly Fremont Street—while Berger and commissioners noted some of the technical and scheduling lessons learned in the 2025 run.

Ending: The commission accepted the final report as fulfilling the Neon Museum’s obligation to report on its Centennial-funded project.