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CareerTech presents draft business plan, highlights membership growth and marketing push
Summary
Oklahoma CareerTech staff gave a first reading of a draft business plan, highlighting rising CTSO membership, enrollment figures, business partnerships, marketing successes and planned updates before the agency files its FY27 appropriations request.
Oklahoma CareerTech staff presented a draft business plan and gave the board a first reading of its contents, emphasizing rising membership in career and technical student organizations, steady enrollments and a statewide marketing push.
The draft, presented by CareerTech staff member Russell Ray, said CareerTech student organization (CTSO) membership reached about 123,000 — a record high for the fourth consecutive year — and named TSA and FCCLA as the fastest-growing CTSOs (TSA reported 38% growth and FCCLA 15% growth versus the prior year). The draft also reported more than 518,000 CareerTech enrollments in fiscal 2024.
The plan included business-spotlight examples Mr. Ray said illustrate how CareerTech partners with industry. He described a partnership between Caddo-Kiowa Technology Center and Western Farmers Electric Co-op that produced 33 customized training sessions for more than 570 employees. The presentation also highlighted CareerTech’s “CareerTech Champions” communications series and cited a director’s opinion column that ran on the Tulsa World front page.
Ray told the board the agency’s website, reworked in recent years, now draws “around 300,000 page views a month” and that the site has been recognized by the Office of Management and Enterprise Services for content and usability. The draft said the communications and statewide marketing work helps grow program enrollment and public awareness.
Board members asked questions about outreach and program access, including how CareerTech reaches students in urban districts and how middle‑school career exploration and Individual Career Academic Plan (ICAP) work might expand. Ray and the director said the agency plans a larger career‑exploration push tied to staffing regional coordinators and said CareerTech has adjusted staffing to support counselors and local partnerships that connect students to business mentors and apprenticeship opportunities.
The board received the draft as a first reading; staff said they will return with more detail and updated appropriation language at the next meeting.
