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Downtown Indy Alliance unveils new name, cites rising downtown population and $4 billion in planned development
Summary
At its State of Downtown event, Downtown Indy Alliance announced a formal rebrand, released a perception survey and highlighted economic indicators including 30,446 residents downtown and roughly $4 billion in planned projects.
Downtown Indy Alliance announced a formal rebrand and released new survey and Economic Enhancement District (EED) data at its State of Downtown event, officials said.
The change, organizers said, moves the organization's name from "Downtown Indy Inc" to "Downtown Indy Alliance" and emphasizes a new tagline, "the people make the place." "Our name has evolved from Downtown Indy Inc to Downtown Indy Alliance," said CP, Downtown Indy Alliance's director of marketing and brand strategy, during the presentation.
The announcement came with a package of metrics the organization said show continued growth and shifting public perceptions of downtown Indianapolis. Taylor Shafer,…
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