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Council previews refreshed city brand and asks for formal plans for sister-cities program
Summary
Communications and economic-development staff presented a refreshed brand guide intended to modernize the city's visual identity and support tourism and business outreach; council asked for clearer Sister Cities governance and budget details.
City communications and economic development staff presented a brand-refresh and style guide aimed at tightening the city's visual identity and creating campaign-ready taglines for tourism, business recruitment and community outreach.
Teresa Collins, assistant director of communications, said the refresh updates fonts, strengthens the existing logo use, adds a complementary secondary color palette for accessibility (ADA compliance), and proposes a set of campaign taglines such as "Authentically Escondido," "Grow with Escondido," and "Go Slow, Esco." Collins said staff plans regular…
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