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Santa Rosa staff report updates on Second Sundays, Art Walk, Foundry panels and event specialist hiring
Summary
City staff updated the Santa Rosa Tourism Business Improvement Area board on a series of tourism and cultural initiatives: a four‑event Second Sundays pilot, an Art Walk with nine U.S. artists, Foundry ASALA panels being poured, and recruitment of an event specialist with 79 applicants.
Staff gave several departmental updates aimed at supporting downtown activation and tourism.
Economic development staff said Second Sundays ran four times this summer (June through Sept. 14) in coordination with the Sunday farmers market and that initial feedback was positive; staff will prepare an after‑action report with attendance and partner feedback for the…
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