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Gatesville ISD board approves new Sports Entertainment and Marketing II course for high school CTE

5692078 · August 27, 2025
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Summary

Trustees approved an innovative Career and Technology Education (CTE) course—Sports Entertainment and Marketing II—to support college, career and military readiness and industry-based certification opportunities.

Gatesville ISD trustees approved an innovative high-school Career and Technology Education course, Sports Entertainment and Marketing II, which the district said will expand students' access to industry-based certifications and contribute to CCMR (college, career and military readiness) points.

District staff described the course as an "innovative course," meaning there is not a statewide curriculum tied to it and the local district must supply instructional resources. The course is an extension of an existing Sports Entertainment and Marketing I course and will be taught by Michael Hallman at the high school.

Board members asked procedural questions and then approved the course by motion. Approval will allow the district to offer the class and pursue the associated industry-based certification opportunities for students, which the board said supports CCMR goals.

Ending

The board approved the new course and directed staff to proceed with implementation under the CTE program.