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Camdenton R‑III presents draft communications plan emphasizing two‑way district outreach and consistent branding
Summary
The district communications draft calls for consistent, concise messaging, expanded use of ParentSquare and other platforms, internal newsletters, and crisis‑communication alignment; staff sought board feedback and discussed newsletter reach metrics.
District staff presented a draft communications plan intended to strengthen two‑way communication with parents, students and community stakeholders and to standardize district messaging.
The presenter said the plan’s goals include cultivating a district culture of two‑way, reliable communication; ensuring consistent and accurate representation of district activities across channels; and measuring outreach through surveys, media monitoring and social‑media analytics. Staff proposed internal newsletters from central office, regular external newsletters, and targeted social‑media posts timed for maximum readership.
The plan supports use of ParentSquare and Infinite Campus for mass communications; the presenter said ParentSquare has received positive feedback locally. Staff also reported progress on aligning crisis communication protocols with the district’s standard response protocol and credited collaborative work with Doctor Byington on crisis messaging.
The presenter told the board the digital newsletter open rates have been low (the most‑opened edition had 1,734 opens) and said printed newsletters are costly; staff are weighing options to increase reach. The presenter asked the board for feedback and signaled readiness to bring a final plan for approval after incorporating input.
No formal board action was taken; staff said they would revise the draft based on board feedback and bring it forward for approval in a future meeting.
