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July 4, CMA Fest and stadium concerts drove record visitor spending, CEO reports
Summary
CBC leadership told commissioners that July 4 attendance and CMA Fest produced record spending and hotel demand; staff highlighted stadium concerts, TV shows and Michelin inspections as marketing successes for the city.
The CBC president (referred to in the meeting as “Madam CEO, president”) briefed the commission on major events and promotional activity that staff said drove strong visitor demand and national exposure.
The CEO reported the July 4 weekend drew a record 365,000 attendees with direct visitor spending of $23,800,000 and a record 30,788 hotel rooms sold. She said CMA Fest generated $86,000,000 in direct visitor spending with 95,000 attendees and that downtown hotel demand rose 6% over the…
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