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Market report: Nashville topped $11.2 billion in visitor spending and BNA continued passenger growth
Summary
Staff presented statewide county‑level tourism data showing Davidson County recorded $11.22 billion in visitor spending in 2024, projections for 2025–27, hotel market indicators, growth in short‑term rentals, and strong passenger gains at Nashville International Airport (BNA).
Bruce, market research lead, presented county‑level and industry metrics that commissioners said will guide marketing and sales strategies.
Bruce told the commission that tourism economics reported 16,940,000 visitors to Davidson County in 2024 and that visitor spending in the county reached $11,220,000,000. He provided a category breakdown: roughly 24% of visitor spending on lodging (about $2.7 billion), 23% on food and beverage (about $2.6 billion), 23% on amusement and recreation (about $2.6 billion), 11% on…
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