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District communications team highlights superintendent-search engagement, website rebuild and outreach gains
Summary
Jessica Roberts told the board the district will center community trust and two‑way communications in the superintendent search, a website migration, ParentSquare expansion, improved kindergarten outreach and a new consolidated reporting form for harassment and discrimination.
Jessica Roberts, speaking for the district communications and community-engagement work, told the board on Sept. 16 that staff will center trust-building and two-way connections as the district supports the superintendent search and other community priorities.
Roberts said the district’s priorities include involving the community in choosing the next superintendent, rebuilding the district website to improve searchability and ADA accessibility, and giving school staff tools to hold family office hours using ParentSquare’s virtual phone and texting features. She said the website move is intended to modernize navigation and make district services easier to find.
Roberts said staff are also creating streamlined forms to celebrate school successes and to let principals and teachers request strategic communication support. On enrollment outreach, she told the board that an intensified kindergarten-enrollment campaign led to about 40% of projected kindergarteners enrolled before spring break; final fall numbers were roughly 70 students below the projection but well ahead of prior years at the same point, she said.
To support families, the district turned a long summer-preparation PDF into a sequence of ParentSquare messages sent every other week so newly enrolled families receive bite-size activities and reminders, Roberts said. That approach helped families ask questions before summer programs such as jump-start; staff responded through ParentSquare, she said.
Roberts described a consolidated reporting form that expands the district’s harassment, intimidation and bullying (HIB) form to include discrimination and other boundary concerns, lowered reading level and single tracking to identify patterns. She also said the district has published early budget-transparency web pages to support board presentations and media inquiries.
On social media, Roberts reported rising engagement: hundreds of thousands of post views and near-six-figure reach on primary platforms between June 1 and Sept. 5, and stronger two-way interactions that the communications team views as evidence of growing community trust.
Board members thanked Roberts for the outreach and the communications approach; the presentation was informational and no board action occurred.
