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Social-media inoculation and "prebunking" shown to reduce receptivity to antisemitic tropes, panelists say

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Summary

Dr. Brian Hughes presented evidence that short prebunking videos increased viewers' ability to recognize and resist antisemitic propaganda, reporting measurable changes in attitudes and intent to challenge false claims.

Dr. Brian Hughes, director of the Countering Antisemitism Laboratory at the University of Southern California’s Shoah Foundation, told the U.S. Helsinki Commission briefing that the digital ecosystem accelerates the spread and rebranding of antisemitic myths—and that targeted “prebunking” interventions can reduce the harm.

Hughes described the rapid evolution of antisemitic narratives in the digital age and likened the process to viral mutation: although the underlying prejudice remains constant, its rhetorical forms change quickly to match current cultural moments.…

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