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Tourism board backs gravel adventure field guide project; approves $87,000 for 25,000 copies
Summary
The board approved a proposal to produce a gravel biking "field guide" for Moab and neighboring areas, authorizing the higher funding option—$87,000—to print 25,000 copies and run a distribution campaign aimed at gravel/bike audiences.
The Moab Tourism Advisory Board on Sept. 9 approved funding for a branded gravel‑biking field guide and content package intended to promote Moab as a destination for gravel and mixed‑surface cycling.
Staff presented a proposal from a specialty DMO publisher offering two purchase options: a $69,000 package to produce 10,000 printed field guides and related web content, or an $87,000 package to…
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