Tourism board backs gravel adventure field guide project; approves $87,000 for 25,000 copies

The Moab Tourism Advisory Board on Sept. 9 approved funding for a branded gravel‑biking field guide and content package intended to promote Moab as a destination for gravel and mixed‑surface cycling.

Staff presented a proposal from a specialty DMO publisher offering two purchase options: a $69,000 package to produce 10,000 printed field guides and related web content, or an $87,000 package to produce 25,000 copies with broader distribution. Board members discussed distribution networks, coordination with land managers (including the BLM and San Juan County partners) and potential crowding or user‑group conflicts.

After discussion about starting small vs. getting broader initial distribution, the board approved the larger option: $87,000 for production and a 25,000‑copy print run. Board members emphasized that the project should avoid promoting routes that are not ready and asked staff to coordinate with federal land managers and local user groups before finalizing routes and printed content.

Why it matters: Producers said the field guide would reach gravel‑biking audiences across the country through established distribution channels and targeted outreach; the project aims to attract higher‑spending visitors in shoulder seasons. Board members said content and route selection should be coordinated with land managers to avoid promoting unauthorized or environmentally sensitive routes.

Next steps: Staff will finalize the contract, confirm distribution plans with the publisher, and coordinate route verification and permissions with the BLM and other land managers.