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Board approves bridge lights, tree lighting funding and Camp Stories winter campaign; OKs satellite media tour
Summary
The board approved $49,000 for bridge and walkway lighting tied to a holiday activation, authorized Camp Stories’ larger activation proposal (including paid media and a satellite media tour), and arranged related paid/earned media work to promote winter visitation.
The Moab Tourism Advisory Board approved multiple measures on Sept. 9 aimed at promoting winter visitation through coordinated holiday lighting and a paid media push.
Commissioner Brian Martinez outlined plans to “light up the bridge over the Colorado River and then the walkway path” and asked the board to authorize $49,000 for lights, generators and installation. Board members approved the $49,000 allocation to support lighting infrastructure for a holiday kickoff tied to a “festive tree” activation and related community events.
Separately, the board…
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