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Consultants present draft five-year strategic master plan; DDA to review before October adoption

5837518 · September 25, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Consultants from Gifford Webster presented a draft five-year strategic master plan focused on communications, events strategy, downtown identity and redevelopment. The DDA plans to review the draft and may adopt the plan in October if no changes are requested.

Consultants presenting on behalf of Gifford Webster reviewed a draft five-year strategic master plan and asked the Lapeer DDA to review the document ahead of a possible adoption at the October meeting.

Eric, a consultant on the call, said the plan is organized around six goals: enhancing communications between the DDA and community partners; developing a strategic framework for DDA-managed events; creating a vibrant downtown identity through streetscape and…

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