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Board approves roof sign variance for Kelly Carnes’ Kawasaki dealership at 901 Chester Boulevard
Summary
The Board of Zoning Appeals approved BZA19‑2025 to allow a replacement illuminated roof sign at Kelly’s Kawasaki, concluding the 45‑year‑old roof sign may be replaced with a 72–75 sq ft illuminated sign required by the franchise.
The Richmond City Board of Zoning Appeals voted unanimously to approve BZA19‑2025, allowing a roof sign at 901 Chester Boulevard for Kelly’s Kawasaki.
Petitioner Kelly Carnes told the board the dealer’s franchisor required an updated sign to comply with a national brand image; he said he purchased a double‑faced sign and sought a variance after learning roof signs are now prohibited by the sign standards. Planning staff recommended approval, noting the existing roof sign has been in place for decades, that the structure…
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