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Visitor and Convention Bureau reports stronger web traffic, steady lodging-tax reserves
Summary
The North Bend Visitor and Convention Bureau presented a semiannual report showing an $84,000 rainy-day fund, planned additional contributions this fiscal year, marketing spending of roughly $800,000–$900,000, and digital campaign gains tied to the Denver–OTH flight.
Janice, a representative of the Visitor and Convention Bureau, told the North Bend City Council that the bureau’s semiannual review shows a conservative budget approach, steady carryover and measurable returns from recent digital marketing.
The bureau currently holds approximately $84,000 in a rainy-day fund created from lodging-tax receipts; Janice said the bureau plans to add about $53,000 this year until the fund reaches $200,000, at which point contributions will pause until the fund is used and then replenished. She said the bureau expects carryover to be closer to $300,000 once all receipts are finalized after the audit that will close the last fiscal year in late October.
The VCB’s consolidated budget anticipates roughly $1.4 million in expenditures for the…
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