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Board signals support for sports-tourism strategy, highlights hire to lead push
Summary
At a Sept. 11 workshop commissioners discussed pursuing sports tourism to augment bed-tax revenue, welcomed the county’s new sports-tourism staffer and asked staff to develop a stepwise strategy and market analysis.
Santa Rosa County commissioners on Sept. 11 signaled support for developing sports tourism as a complement to beach-based visitation and noted the recent hiring of a sports-tourism specialist to help the county pursue tournaments and facility planning.
Jared and county staff introduced Jeff Schmidt (hired to assist parks and sports tourism); commissioners and staff described Schmidt as having existing relationships in competitive sports circles that can be used to recruit events and trainers. Commissioners said…
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