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District launches “I am here” attendance campaign to address chronic absenteeism
Summary
Board heard a district branding and communications campaign aimed at reducing chronic absenteeism. Tactics include email signature graphics, building posters, principal newsletters, and parent-facing checklists that distinguish illness from avoidable absences.
District leaders presented a new attendance campaign, titled "I am here — Building strong connections," designed to reduce chronic absenteeism across schools.
The staff presenter said the campaign will use low-cost, high-frequency communications: staff email signature graphics, large outdoor-style posters for arrival and dismissal areas, principal newsletters and social media. The…
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