Millersville University President Daniel A. Wubah on Thursday unveiled the university's 2025–2030 strategic plan, Beyond Boundaries, and presented campus data he said show stabilizing finances and rising enrollment.

Wubah said the university's official head count at opening was 7,164 — up 1.6% from the prior year — and described a mix of investments and initiatives the administration intends to use to sustain growth and expand access. "This plan will serve as a road map that will guide our decisions, investments, and innovations over the next five years," Wubah said.

Wubah framed the plan around four strategic directions: (1) access, affordability, and completion; (2) a distinctive Millersville student experience; (3) aligning resources with priorities; and (4) communicating the university's value. He described specific steps tied to each pillar: expanding online degree-completion pathways and microcredentials; increasing cross-divisional collaboration to support student wellness; pursuing entrepreneurial revenue sources and a fundraising campaign including a capital push for a new science building; and strengthening alumni engagement and digital engagement.

The president cited concrete campus results he said the plan will build on: a reported 1,600 incoming first-year and transfer students from 29 states and 17 countries, an incoming first-year average high school GPA of 3.48, roughly 38% of incoming students identified as first-generation, and about 10% as student-athletes. He said credit-bearing internships rose 17% and that more than 375 unique employers engaged with students at career fairs.

On fundraising and institutional aid, Wubah said the Millersville University Foundation provided about $2,600,000 in scholarship support and that institutional aid increased by about $2,200,000 year over year. He reported $5,800,000 in gifts and pledges last year and said the university raised $1,100,000 during its one-day giving event. Wubah also said the 2023 "Imagine the Possible" campaign yielded $110,000,000 and was the largest fundraising outcome in Millersville and PASSHE history.

Wubah emphasized technology and partnerships. He called for piloting AI and virtual reality to amplify learning, noted partnerships and local industry connections in Lancaster County (including named local employers referenced in the address), and urged cross-departmental teams to reduce internal silos. He said the plan was endorsed by the council of trustees in June and credited a year-long Strategic Advisory Council for drafting the plan.

On campus facilities, Wubah cited recent projects that he said demonstrate momentum: HVAC upgrades in the Pacillo Gymnasium (allowing commencement indoors), installation of lights at Cooper Field to enable evening baseball games and tournaments, and the start of renovations to Brooks Hall, which he said will become the home of the Lombardo College of Business next spring. He also noted that the university police department received accreditation from Pennsylvania's law enforcement accreditation program, a designation he said only about 10% of Pennsylvania police departments hold.

Wubah closed the address by repeating his central theme: "Beyond boundaries." He also invoked a quoted line attributed to Babe Ruth to emphasize teamwork: "You may have the greatest bunch of individual stars in the world. But if they don't play together, the club won't be worth a dime."