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Visit OKC reports FY25 growth, previews FY26 marketing push and major bookings
Summary
Zach Craig, president and CEO of Visit OKC, told the council that overnight stays and conventions rose in fiscal 2025 and previewed major bookings and new marketing tactics for fiscal 2026, including a 2027 Mary Kay seminar expected to generate 16,000 room nights and a partnership on an Amazon Prime series.
Zach Craig, president and CEO of Visit OKC, told the Oklahoma City Council that overnight stays and convention and sports bookings climbed in fiscal year 2025 and said the organization is expanding its marketing strategy for fiscal 2026.
Craig said the fiscal year ended June 30 and called the city’s five‑year visitation trend “an incredible trajectory.” He highlighted earned and paid media, expanded social content and destination sales that he said are driving more overnight…
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