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Authority approves $25,000 participation for river-cruise marketing to boost ridership
Summary
The Riverfront Redevelopment Authority approved a $25,000 financial participation to support the Oklahoma River cruise FY26 sales and marketing plan, with staff outlining promotions that helped drive nearly a 10% ridership increase year over year.
The Oklahoma City Riverfront Redevelopment Authority on Sept. 23 approved a resolution providing $25,000 to support the fiscal year 2026 Oklahoma River cruise sales and marketing plan.
Armando, a river-cruise staff presenter, summarized the FY25 promotions and FY26 outlook before the vote. He said promotions such as a half-price Wednesday offer and a third-Friday-free promotion helped convert underperforming days into high-ridership days; he said the half-price Wednesday promotion runs May through September and “has taken a underperforming day on Wednesday, and made it 1 of our top average, ridership days.” Armando reported a 9.9% overall ridership increase from FY24 to FY25.
Armando also told trustees the First Americans Museum riverboat landing had a ribbon cutting Sept. 8 with just under 200 people in attendance, and staff expects the landing to be operated for full service in the spring after continued operational testing. He said staff will use the $25,000 participation toward digital marketing, public relations and partnership development intended to grow ridership and to promote the new landing.
The authority moved and approved the resolution during the meeting; the transcript records the motion and that the vote “passes,” but does not list a mover, seconder or numerical tally.
