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Candidates back public process on renaming North Logan amid identity and revenue concerns
Summary
Several candidates said they support exploring a name change for North Logan — possibly to Greenville — citing identity, branding and lost revenue, but they urged public input and cost analysis.
Multiple candidates at the forum said they support at least studying whether North Logan should change its name — several mentioned "Greenville" as an example — and said the city should ask residents before moving forward.
Why it matters: Candidates argued that confusion with the neighboring city of Logan reduces North Logan's ability to attract businesses and may lead to lost revenue; they also acknowledged costs and the need for broad public input.
Larry Hepworth said he supports renaming the city and argued a distinct name would create a clearer identity: "Yes. ... Greenville will give us an identity, not North Logan," Hepworth said, adding that online searches can return either Logan or North Logan for the same ZIP code. Mayor Lindsay Peterson said she would support a name change if voters decide: "I support the change of name... I know that the associated costs can be very scary. But it seems like the loss of revenue is likely going to offset that." Emily Schmidt said she also supports putting the question to residents and called for a public process to solicit names and input.
Candidates said the city should estimate the financial costs of a name change and weigh them against alleged revenue loss. No formal proposal or timetable was advanced at the forum; candidates repeatedly said the decision should be driven by community feedback and a clear cost-benefit analysis.
