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Brentwood Rec unveils sponsorship brochure; board debates pricing and sales approach
Summary
Recreation staff presented a sponsorship brochure with proposed prices — $500 for summer camp shirt sponsor and $400 for team sponsors — and commissioners discussed layout, whether to include prices, and the need for board members to assist with outreach and sales.
Staff presented a sponsorship brochure intended to secure business support for programs such as summer camp, basketball and field banners. The draft includes a proposed $500 price for an exclusive summer‑camp T‑shirt sponsor and $400 per team (season) sponsorship for sports teams; banner sponsorships and other packages were also outlined.
Commissioners recommended layout changes to make sponsorship options clearer and debated whether to list prices on the brochure. Some members argued listing prices reduces friction for potential sponsors; others suggested leaving prices off to encourage a sales conversation. Jason said the $500 summer camp figure was calculated to match approximate T‑shirt costs for the camp; the $400 sport team figure accounts for jerseys and equipment. A board member suggested starting simple with one price per program in the first season and expanding into tiered sponsorships later if demand supports it.
Commissioners agreed that outreach will require active sales work, not just posting the brochure online. One commissioner offered to spend a day cold‑calling local businesses and to arrange face‑to‑face meetings to present the sponsorship opportunities. The commission discussed accepting prepaid blocks (for example, four months at a time) for recurring rentals in related agenda items.
Ending: Staff will revise the brochure to improve clarity and layout, consider whether to include prices on the first version, and return with a final sponsorship package to begin outreach to local businesses. Commissioners volunteered to help with sales and introductions.
