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Travel Lane County presents annual report, urges county help for winter demand and multiuse facility planning
Summary
Travel Lane County delivered its semiannual report to the Lane County Board of Commissioners, highlighting $1 billion visitor spending in 2024, winter seasonality concerns, accessibility work, and a renewed push to develop a multiuse indoor sports facility to boost winter visitation; staff requested a work session and an extension of its contract.
Travel Lane County, the destination marketing organization for Lane County marketed as Eugene Cascades & Coast, presented its fiscal year 2024–25 report to the Lane County Board of Commissioners on Sept. 23 and asked the board to consider a work session and a one‑year contract extension.
“ Our mission is to grow the overnight's visitors for a vibrant year‑round and countywide economy,” said Samara Phelps, president and CEO of Travel Lane County, in the presentation. Phelps reviewed visitor spending and industry indicators and described several strategic priorities, including reducing winter seasonality and advancing infrastructure that can produce overnight stays.
Phelps and staff told the board that visitor spending in Lane County topped $1,000,000,000 in 2024 and supported approximately 11,000 jobs countywide, producing about $53,000,000 in state…
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