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Wayne-Westland presents district-wide communications plan; highlights CareerTech growth, parent advisory team and bond outreach
Summary
District communications staff outlined a marketing strategy focused on branding, social media expansion and community engagement, citing growth at the Career Technical Center and creation of a district parent advisory team to inform outreach and programming.
The Wayne-Westland Community School District on Tuesday presented a district-wide communications and marketing plan that officials said is meant to boost enrollment, strengthen community trust and support a pending bond measure.
The presentation was delivered by staff member Jessa (presenting staff), who said the district’s tagline is “Great future start right here” and described marketing as a tool to “increase awareness, boost engagement, and then drive enhancement.” Jessa said the district uses its website (wwcsd.net) as a primary information hub and relies on social media, targeted emails, digital signage…
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